Michael Jackson's Radio Airplay Has Increased Dramatically Following Verdict

LOS ANGELES, June 21 /PRNewswire/ -- According to Mediabase 24/7, the industry's number one source for monitored airplay, Michael Jackson airplay increased dramatically after the "not guilty" verdict on Monday, June 13. For the three days leading up to the verdict, June 10-12, Jackson airplay from his solo career and "The Jackson 5" totaled 1,043 plays on Mediabase's 1,528 monitored radio stations. The number of spins nearly tripled to a total of 3,013 from June 10-15.

According to Mediabase 24/7, the top 10 most played tracks were as follows: 1) "Billie Jean," 2) "Beat It," 3) "Rock With You," 4) "Don't Stop 'Til You Get Enough," 5) "Thriller," 6) "Wanna Be Startin' Somethin'," 7) "Bad," 8) "P.Y.T." (Pretty Young Thing), 9) "The Way You Make Me Feel" and 10) "Smooth Criminal."

"There was an absolute spike in airplay subsequent to the reading of the verdict," commented Mediabase 24/7 President Rich Meyer. "Only time will tell whether the increased airplay will be sustained."

In addition to providing vital airplay information to the music industry, Mediabase 24/7, a division of Premiere Radio Networks, provides research to more than 1,650 affiliate radio stations in the U.S. and Canada on a barter subscription basis. Mediabase monitors more than 1,700 radio stations in 175 U.S. and Canadian markets. In 2001, Mediabase joined efforts with Radio & Records and others to present Music Information Systems (M.I.S.) delivering the most innovative airplay monitoring resource in the industry.

Source: Premiere Radio Networks